Retail moves fast. Print doesn't. That gap between when you decide to run a promotion and when your sign actually shows it is where marketing spend goes to waste.

How retailers use the Digi A-board Pro

Flash sales happen at short notice. Stock clears faster than expected. A competitor drops a price and you need to respond today, not next print run. The Digi A-board puts your promotional message on the footpath or in the window, changeable in real time, from your phone, from wherever you happen to be.

Push a new offer before you open. Extend a sale that's working. Pull a promotion on something that sold through. None of it requires a designer, a printer, or a delivery wait. It's you, the Promox app, and a 30-second update.

What it replaces

• Print runs for window and footpath signage, plus the cost every time the offer changes

• Staff time spent swapping printed materials in and out of poster frames

• Promotions that run past their end date because no one got around to pulling them down

Why it works for retail

Multi-location management. Running more than one store? One login, every screen, every site. Push the same promotional content to all locations simultaneously, or customise by store. Both work from the same dashboard without logging in and out between accounts.

Scheduled campaigns. Set your weekend sale to go live Friday at 5 pm and close Sunday at midnight. Pre-load your full promotional calendar and let it run. No manual touchpoints, no forgotten sign swaps on a Monday morning.

Repositionable. On wheels, move it to where foot traffic is heaviest. Outside on good weather days. Inside the window when it's raining. Positioned wherever it earns the most attention, not wherever the power point happens to be.

Australian retailers spend an average of $400/month on printed signage. Most of that spend produces content that's out of date within a week.